Dream11 Witnesses Surge in Payment Success Rates
Dream11, the world’s largest fantasy sports platform, relies on PhonePe PG for consistent support during IPL and industry-best success rates.
Indians love cricket and millions of fans eagerly follow the Indian Premier League (IPL). With a vision to ‘Make Sports Better’, Dream11, the world’s largest fantasy sports platform aims to offer users ways to engage with the game beyond the viewing experience. Dream11 witnessed an increase in its user base and a surge in user activity during the IPL.
With a focus on offering a world-class user experience, including a seamless payment experience, they partnered with PhonePe. The partnership enhanced the payment experience resulting in increased success rates for 1900+ transactions per second (TPS).
The Challenge
Dream11’s core principle is to be user-first. With increased users joining the platform, especially during the IPL, it saw a ~50% increase in user concurrency compared to last year. The company needed to onboard a payment gateway that can handle its users with a high volume of concurrent transactions
Trust is a key factor in the fantasy sports ecosystem and onboarding a payment gateway that can handle large-scale payments without compromising on performance while keeping user data safe was crucial to ensure continued trust.
The Strategy
Dream11’s long-standing association with PhonePe dates back to 2018 when the company partnered with the latter to offer payments solutions on its platform. This established trust played a crucial role in Dream11’s decision to collaborate with PhonePe once again for its payment gateway solution. PhonePe is already a market leader in UPI with over 50% market share by value.
PhonePe PG’s ability to handle high transaction volumes, strong customer trust in the platform, and its best-in-class payment experience for customers and merchants alike made it a preferred choice for Dream11.
Proposed Solution & Benefits
Partnering with PhonePe Payment Gateway ensured reliability and 100% uptime for Dream11, resulting in industry-leading transaction success rates. The PhonePe Payment Gateway proactively detects downtimes and ensures stable transaction success rates with real-time health-tracking capability for payment instruments. This capability enables a seamless experience for users on the Dream11 platform. This partnership aligns with Dream11’s commitment to providing its 190 million+ users with a trustworthy and hassle-free payment experience, specifically during peak concurrency.
Results that speak volumes
Cricket is all about teamwork and building a strong foundation. The partnership between Dream11 and the PhonePe Payment Gateway is nothing short of two brands empowering fantasy sports fans to supercharge their app experience with the best of both worlds.