PhonePe Launches First-of-its-Kind Insurance For Maha Kumbh Mela Attendees

National, January 09, 2025: PhonePe, today, announced the launch of a first-of-its-kind insurance coverage, designed for travellers attending the upcoming Maha Kumbh Mela, held in Prayagraj, Uttar Pradesh from January 13 to February 26, 2025. This comprehensive yet affordable insurance plan is available in 2 variants, catering to the needs of a broad spectrum of travellers: Rs. 59 per traveler for individuals traveling by train or bus and Rs. 99 per traveler for individuals traveling by domestic flights.

The Maha Kumbh Mela is one of the largest spiritual gatherings globally, attracting millions of devotees across all spheres. Recognizing the unique challenges associated with an event of this scale, PhonePe has launched this innovative insurance coverage plan, in partnership with ICICI Lombard General Insurance. This will help address the specific needs of travellers and provide them with peace of mind and financial security.

This launch aims to provide devotees with extensive coverage for various risks, including hospitalization, doctor consultation, outpatient treatment, personal accident cover, loss of checked-in baggage, trip cancellation cover, missed connecting flight cover, and repatriation of remains. Users can avail this plan on the PhonePe platform until 25th February 2025 and have access to complete coverage for the entire duration of their journey and stay at the Maha Kumbh Mela, ensuring a safe and secure pilgrimage for millions of devotees.

Commenting on the launch, Vishal Gupta, CEO at PhonePe Insurance Broking Services, said, “We are delighted to introduce this first-of-its-kind insurance offering for an event as significant as the Maha Kumbh Mela. This launch aligns with our commitment to being the most trusted platform for all insurance needs. At PhonePe, we continuously strive to deliver unique solutions that are not only affordable but also provide holistic coverage, ensuring a stress-free experience for our customers. We extend our gratitude to our strategic partner, ICICI Lombard, for collaborating with us to bring this innovative product to life.”

Anand Singhi, Chief – Retail and Government, ICICI Lombard General Insurance, said, “At ICICI Lombard, innovation and customer focus are at the heart of everything we do. We have partnered with PhonePe for this industry-first insurance offering because of their unparalleled reach and deep understanding of customer needs. Together, we aim to ensure that travelers to the Maha Kumbh Mela can focus on their devotional journey, knowing they are comprehensively protected against unforeseen risks.”

Here’s how users can avail the insurance cover on the PhonePe app:

Step 1:

Navigate to the Insurance section on the PhonePe app and select “Maha Kumbh” Insurance.

Step 2:

Go through the product details and click on “Buy now”.

Step 3:

Select a plan based on your mode of travel and add member details.

Step 4:

Review the details and complete the payment in minutes.

Disclaimer: Product name: Voyager Travel Insurance (Group). UIN:ICITGBP22095V032122

About PhonePe Group:

PhonePe Group is India’s leading fintech company. Its flagship product, the PhonePe digital payments app, was launched in Aug 2016. In just 8 years, the company has scaled rapidly to become India’s leading consumer payments app with 580+ million registered users and a digital payments acceptance network of 40+ million merchants. PhonePe also processes over 300+ million daily transactions with an annualized Total Payment Value (TPV) of USD 1.7+ Trillion.

On the back of its leadership in digital payments, PhonePe Group has expanded into financial services (Insurance, Lending, Wealth) as well as new consumer tech businesses (Pincode – hyperlocal e-commerce and Indus App Store – India’s first localized App Store). PhonePe Group is an India headquartered technology company with a portfolio of businesses aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

For more details contact: [email protected]