E-commerce Success in Diwali 2024: Winning Strategies for Maximum Sales
4 min read
Something extraordinary happened in the first few days of this year’s festive season. E-commerce businesses witnessed a 20% festive season sales growth within the first four days (September 26, 2024, to September 29, 2024).
Every other click led to a purchase as customers filled their carts for Diwali preparations. For e-commerce companies, this growth signals more than just enthusiasm from the consumers’ side. It shows how implementing Diwali eCommerce strategies can transform the festive season into a huge opportunity to maximise sales.
Read on to discover winning business and e-commerce strategies to take your sales volumes to a new high this Diwali.
Leverage Festival-Themed Marketing Strategies
When creating a festive e-commerce strategy, your theme should reflect the occasion. Anyone visiting your website or viewing your promotional material should immediately sense its festive delight.
You can create Diwali-themed marketing campaigns for social media platforms, email campaigns and websites. For example, you can use vibrant images of diyas, fireworks, and home decor on all the social media posts you upload as part of your Diwali marketing campaign.
However, when advertising your products or services, ensure they accurately reflect their actual characteristics. You could be held liable for any consequences resulting from false advertising. The Reserve Bank of India and the Department of Consumer Affairs made it mandatory for all advertising to be based on the actual products.
Create Festival Offers and Promotions
People love discounts and promotional deals, especially during festive seasons. A buy-one-get-one-free offer can attract shoppers looking to make purchases for Diwali preparations.
Data shows that around 67% of consumers purchase a product they hadn’t intended to buy simply after finding a coupon or discount. Similarly, four in five people are encouraged to make a first-time purchase from a brand that offers discounts. Therefore, there’s no reason not to include festival offers in your e-commerce brand strategy.
Embrace Quick Commerce
All e-commerce marketing campaigns for Diwali should now include quick commerce. Although not mandatory, embracing quick commerce can do wonders for your business.
Waiting for orders to arrive the next day or after a few days is a thing of the past- consumers now want instant delivery. Nearly half of e-commerce sales now come from quick commerce. When your customers know you offer same-day delivery, they are likelier to buy from you during the festive season.
Enhance the Gifting Experience
Diwali is one of the peak gifting seasons. Many people send gifts to their families and loved ones, and around 33% prefer to buy gifts online and ship them directly. Enhancing this gifting experience can ensure the success of all your Diwali e-commerce campaigns.
You can create festive-appropriate gift bundles to make it easier for customers to buy them. You can also create gifting guides for those who want to send customised gifts.
Simplify Payments
Cart abandonment is a significant challenge for e-commerce businesses, and around 26% of customers abandon carts because of lengthy or complicated payment processes.
You can offer payment solutions like Payment Links offered by PhonePe Payment Gateway. With payment links, you can promote your products on social media or via email marketing campaigns while reducing cart abandonment and providing a seamless checkout experience.
Imagine this: a social media user is scrolling through reels or stories and sees one of your products. If it entices the viewer, they won’t have to leave the social media platform to order your product. They can simply send a DM to your social media account and get a payment link to make the purchase.
Offer Robust Customer Service and Experience
Robust customer service is vital to the buying journey and can significantly impact the overall experience. Improving experience should be a part of your customer engagement strategies regardless of the time of year.
However, it’s important to focus more on customer service and experience during the festive season. People tend to be in a good mood during this time, and if they have a negative experience, they are unlikely to return to your e-commerce site.
Festival season is a time when e-commerce businesses can make the most sales. For the best results, implement the Diwali e-commerce strategies outlined in this guide.
